AOUS Digital Agency

Arabian Oud

CASE STUDY

Transforming Scent into
a Journey

Arabian Aud is a renowned brand specializing in a diverse range of perfumes and incenses. Their commitment to quality and tradition has established them as a respected name in the fragrance industry. They approached AOUS Advertising with a specific task: create a captivating promotional video and eye-catching social media designs to showcase their unique product offerings,

CATEGORY:

GRAPHIC DESIGN, VIDEOGRAPHY, SOCIAL MEDIA

CLIENT:

ARABIAN OUD

PROJECT TYPE:

PROMO POSTS AND VIDEO

The / Challenge

Arabian Aud wanted a promotional video that would not only highlight the elegance and richness of their perfumes and incenses but also tell a captivating story. They sought a narrative that would evoke the essence of their brand – the heritage, culture, and craftsmanship of the Emirates.

The / Solution

Our team at AOUS Advertising took on this challenge with enthusiasm. We understood that the video needed to be more than just a product showcase; it needed to be an experience.

The / Results

A captivating video promoting the Arabian Oud fragrances, and a Social media strategy including samples of the posts, design and typography

DETAILED DESCRIPTION

The Promotional Video:
"A Scented Journey"

We conceptualized a video that told the story of a husband and wife, both dressed in traditional Emirati attire, getting ready for work. The wife lovingly applied incense to her husband, a daily ritual symbolizing their bond. Unexpectedly, their daughter joined in, preferring her dad’s scent. This heartwarming moment set the stage

The Story Behind
The Video

The couple embarked on their journey, and they crossed paths with the “Museum of the Future,” capturing the essence of modern Dubai. The unique fragrances of Arabian Aud wafted through the air, creating a sense of intrigue and allure. The couple rolled down the car window, and the scent carried them to the heart of the desert, where a man repairing a tent embraced the aroma.

This narrative not only showcased Arabian Aud’s products but also emphasized their ability to transport users to different worlds through scent.

The Story Behind
The Video

The couple embarked on their journey, and they crossed paths with the “Museum of the Future,” capturing the essence of modern Dubai. The unique fragrances of Arabian Aud wafted through the air, creating a sense of intrigue and allure. The couple rolled down the car window, and the scent carried them to the heart of the desert, where a man repairing a tent embraced the aroma.

This narrative not only showcased Arabian Aud’s products but also emphasized their ability to transport users to different worlds through scent.

Social Media
Designs

In addition to the video, we created a series of visually stunning social media designs. Each design artfully covered a specific product category, including unisex perfumes, men’s and women’s home sprays, gifting packages, oil perfumes, pure musk, and incenses. These designs captured the essence and Individuality of each product while maintaining a cohesive brand image.

The Conclusion

With AOUS Advertising’s creative approach, one can transform fragrances into a memorable journey. Our video and social media designs not only highlight products but also reinforced the brand identity, which often results in increased engagement and customer interest.

This project demonstrates our ability to conceptualize unique marketing solutions that connect with audiences on a deeper level. We are proud to have worked with Arabian Aud and look forward to more opportunities to help brands tell their stories through innovative marketing.

The Conclusion

With AOUS Advertising’s creative approach, one can transform fragrances into a memorable journey. Our video and social media designs not only highlight products but also reinforced the brand identity, which often results in increased engagement and customer interest.

This project demonstrates our ability to conceptualize unique marketing solutions that connect with audiences on a deeper level. We are proud to have worked with Arabian Aud and look forward to more opportunities to help brands tell their stories through innovative marketing.

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